How are CPG products different from durable goods?.What’s the difference between CPG and retail?.What are CPGs (consumer packaged goods)?.In this post, we’re diving into all things CPG, from what CPG brands are to a list of the top consumer packaged goods companies in 2023 and more. Several “older” CPG brands (think: Dove, Suave, and Pepsi) are turning to alternate channels like direct-to-consumer (DTC), social media marketing, and influencer marketing to keep up with the successful up-and-coming brands in their niches. As we’ll cover here, CPG companies are innovating fast, and the landscape is changing. What’s more, there are tons of new, smaller players shaking up this market-like OLIPOP, Athletic Greens, and Brightland. In 2022, the consumer packaged goods market size was valued at $2 trillion, and it’s projected to expand at a compound annual growth rate of 2.98% to almost $2.5 trillion by 2028. These experiences make customers want to order cereal online versus picking up a box in-store (looking at you, Magic Spoon). Whether it’s a new cereal, custom beverage, or even a trendy luxury body wash shoppers just have to try, one thing’s certain: the consumer packaged goods (CPG) market drove a ton of growth over the last two years.Īnd up-and-coming CPG brands are leveraging ecommerce in a big way.Ĭonsumer packaged goods brands can really differentiate with their online shopping experience, leaning into personalization, convenience, community, and more.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |